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Welcome to the Consumer Insights, Inc. focus group facility page! Our focus group was designed by one of the most experienced moderators in the country and every aspect of the facility was design from the ground up to maximize moderator comfort and efficiency. Click on the links to the right for a detailed description about the characteristics of our facility stand out from the rest!

Interested in conducting focus group at our facility? Contact Melanie Sorlien for more information and bookings:

Benefits of Our Facility

In the Participant Room:Click on each type of benefif for a description.

Lighting:

• 2-tiered lighting with dimming provides brightness of fluorescents with warmth of incandescents.
• Incandescents provide additional "spotlighting" on concepts presented via perimeter railing.
• Use of incandescents alone with dimmer provide reduced lighting when using LCD projector for presentations or web site evaluations.

Seating:

• Leather seating to maintain upscale, clean environment.
• Swivel and height adjustment for all respondents increases respondent comfort, relaxation, and ability to easily reposition to view concepts, video, etc. stationed anywhere in the room.

Presentation Aids:

• Sturdy, height adjustable easel with new markers provided at the start of each group.
• Use of Post-It chartpads to allow easy pull-and-stick capability anywhere in the room.
• Presentation rails are positioned higher than typical to provide a clear line of sight for all respondents, regardless of their placement at the table.
• Wired and wireless Internet access.

Atmosphere:

• 2-foot insulation blanket in the ceiling, insulated walls, and double-glass mirror maximizes soundproofing between viewing room and participant room.
• Thermostat located within reach of the moderator runs independently from viewing room, providing optimal temperature for participant room without impacting comfort of clients.

In the Client Areas:Click on each type of benefif for a description.

Viewing Room:

• Seating for 10 clients.
• Leather seating to maintain upscale, clean environment.
• Swivel and height adjustment seating provides optimal comfort for clients.
• Tiered seating with level floor provides optimal viewing for back row clients without tripping hazard of dark steps.
• High quality 1-way mirror allows use of dimmed overhead lighting during groups.
• Presentation rail for storing extra materials or for post-group discussions.
• Wired and wireless high-speed Internet access throughout client areas.
• Thermostat located within reach of clients runs independently from participant room, providing optimal temperature for client areas without impacting comfort of respondents.

Client Lounge:

• Closed-circuit audio/video provides constant monitoring of group.
• Overflow seating for additional four clients.
• Warm, comfortable area for side conversations, collaboration, and dinner—or just a quick escape after several hours of viewing groups.
• Large windows provide view of surrounding woods.
• Computer and workstation with Internet access and connection to color laser printing.

Light Corridor:

• Seating for private phone calls.
• Buffet area allows easy queuing and keeps food odors out of the client lounge and viewing areas.

Recording:

• Audiotapes or digital audio (mp3) available.
• VHS or DVD video recording available.